How to Track Offline Conversions in Microsoft Advertising Learn how to set up offline conversion tracking in Microsoft Advertising to include data from outside sources you should factor in for…
Microsoft Audience Network Introduces Facebook Import & Video Ads The Microsoft Audience Network has announced support for Facebook campaign import functionality and video ads. Here's what advertisers need to know.…
5 Microsoft Advertising Features You Might Not Know About Learn to use five Microsoft Advertising features that can help set your campaigns apart, including some capabilities unique to this platform.…
10 Reasons You Should Invest in Call Tracking Are you on the fence about using call tracking or getting connected to a call tracking provider? Here 10 reasons why call…
7 Out-of-the-Box PPC Advertising Ideas You Should Try Now Inject more creativity in your paid search campaigns. Use these seven out-of-the-box ideas that can help improve your PPC performance. The…
Ask Me Anything About PPC Archives Ask Me Anything About PPC is a monthly column where we answer your top questions about paid search. Have a question about PPC? Simply…
Google FloC Explained: A Guide for Marketers This guide is a one stop shop for everything that you need to know about FLoC: what it is, why it's receiving pushback,…
The Biggest PPC Trends of 2023, According to 22 Experts From paid search to paid social, remarketing, and beyond, discover what trends PPC experts are predicting will lead the pack.…