8 Dos & Don'ts of Search Audiences The dos and dont's of audiences for Google Ads have changed. Here's how to navigate everything between prospecting and remarketing. How to Use…
8 Dos & Don’ts of Search Audiences
The 14 Best Ways to Use UTM Parameters for Conversion Tracking
The 14 Best Ways to Use UTM Parameters for Conversion Tracking UTM codes are great for determining which channels drive the most traffic, but did you know you can use…
Microsoft Advertising Announces Open Beta for New Automotive Ads
Microsoft Advertising Announces Open Beta for New Automotive Ads Microsoft Ads has announced an open beta for a new Automotive Ad format. Here's what they look like, how to request…
Google Algorithm Update Targets Slander
Google Algorithm Update Targets Slander Google is reportedly planning an algorithm change targeting content that makes unverified or slanderous claims about other people. Google Algorithm Updates || Why You Got…
How to Track Offline Conversions in Microsoft Advertising
How to Track Offline Conversions in Microsoft Advertising Learn how to set up offline conversion tracking in Microsoft Advertising to include data from outside sources you should factor in for…
Microsoft Audience Network Introduces Facebook Import & Video Ads
Microsoft Audience Network Introduces Facebook Import & Video Ads The Microsoft Audience Network has announced support for Facebook campaign import functionality and video ads. Here's what advertisers need to know.…
5 Microsoft Advertising Features You Might Not Know About
5 Microsoft Advertising Features You Might Not Know About Learn to use five Microsoft Advertising features that can help set your campaigns apart, including some capabilities unique to this platform.…
10 Reasons You Should Invest in Call Tracking
10 Reasons You Should Invest in Call Tracking Are you on the fence about using call tracking or getting connected to a call tracking provider? Here 10 reasons why call…
7 Out-of-the-Box PPC Advertising Ideas You Should Try Now
7 Out-of-the-Box PPC Advertising Ideas You Should Try Now Inject more creativity in your paid search campaigns. Use these seven out-of-the-box ideas that can help improve your PPC performance. The…
Ask Me Anything About PPC Archives
Ask Me Anything About PPC Archives Ask Me Anything About PPC is a monthly column where we answer your top questions about paid search. Have a question about PPC? Simply…