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Microsoft Advertising Multimedia Ads Beta

Microsoft Ads has launched their new beta for Multimedia Ads.

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“Multimedia ads are a new image-rich visual ad which can be featured on the right rail or at the top of search results. Currently there will only be one Multimedia Ad on a page, for only one advertiser at a time. Making it a very exclusive placement.

To use this ad format you need to provide images, headlines and ad copy. Microsoft Ads then uses machine learning to show the best-fit ad for the search query. These ads are easy to set up, just like a responsive search ad, only with the addition of images. Microsoft is also launching with an auto-recommendations feature. This feature will create Multimedia ads from your existing assets. ”

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Morning Dough (6/04/2021) – Microsoft Advertising Announces Open Beta for New Automotive Ads

Good morning!

In today’s edition:

�� Google: Here are some first numbers on how News Showcase is working.
�� Microsoft Advertising announces open beta for new automotive ads.
�� We are spending more on smartphone apps than ever before – reached a record high of $32 billion in Q1. Apple is still the big winner
�� WhatsApp Pay gets green light in Brazil.
�� Magna predicts faster than expected rebound, with 2021 ad spend set to hit $240 billion.
�� YouTube expands monetization to more types of content.
�� Google knowledge panels can show competitors as alternatives.
�� Facebook provides ad placement tips in latest ‘social skills’ video.
�� Google ditches Mobile World Congress 2021, the world’s biggest phone show.
�� 21 Native advertising statistics for 2021.
�� How fact checkers and Google.org are fighting misinformation.
�� LinkedIn users can add an intro video to their profile.
�� What Are AdChoices and How Do They Affect Your PPC?
and more…

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