5 Less Obvious PPC Testing Ideas That You Should Try
Looking for new PPC features and ideas to test aside from your usual landing page, ad and audience tests? Here are five PPC testing ideas for you.
Mizkif *SHOCKED* because Emiru did this…
#mizkif #emiru #twitch
7 NEW Tricks to Getting More Clicks: The Secrets Behind Better PPC Ads
As digital marketing becomes an increasingly dominant way to attract new business, optimizing your PPC ads becomes increasingly crucial to your continued success. Make sure to tune into today’s free webinar and get the top-secret breakdown of how you can create better PPC ads.
Google’s search engine results page (SERP) is always changing. And now, it’s more competitive than ever! As ad space becomes more difficult to secure on the new SERP, you’ll need a few new, proven tricks to outsmart your PPC competition.
Luckily for you, WordStream’s senior data scientist and resident PPC advertising expert, Mark Irvine, is here to reveal the newest trends, tricks, and tactics to help you get more clicks and write better PPC ads.
Here’s a sneak preview: you need to stop writing PPC ads for keywords and start writing them for humans. You’ll be rewarded with better Quality Scores and higher ad rankings.
In addition to Mark’s take on that particular issue, our free webinar will cover:
• The ins and outs of Google’s newest UNANNOUNCED Ad Formats & Extensions
• How to find which audience is most likely to convert, and target your ads directly to them
• How to use the newest best practices for writing ad copy for mobile, voice search, and more!
PPC Ad Copy Testing Strategies
Ad copy testing is a fundamental in Search campaign management. In this video, we’ll discuss how to conduct ad copy testing, talk about standard and custom metrics for review, talk about timing, and close out with some best practices for your ad testing regimen.
0:38 – What Should You Test?
1:12 – How Should You Test Ad Copy in Search Campaigns?
3:55 – How Many Variants Should You Be Testing?
5:19 – How Long Should Ad Copy Tests Run?
8:13 – What Metrics Should You Review in Ad Copy Testing?
12:25 – Ad Testing Challenges
15:38 – Quick Note on Statistical Significance
17:10 – Ad Testing Best Practices
#adcopytesting #ppcadcopy #adcopybestpractices
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My 5 Favorite PPC Strategies
Looking to maximize performance with your next PPC campaign? I rely on these 5 strategies all the time – and I bet they’d help you a ton moving forward.
0:15 Launch Retargeting Campaigns
1:15 Leverage a Cross-Channel Approach
1:50 Design Mobile Friendly Landing Pages
2:57 Use Neil’s Google Ads Creator
RESOURCES & LINKS:
Google Ads Grader: https://adsgrader.com/
So what can you do to maximize your return on your pay-per-click campaign? Well, I want you to try out these five strategies and watch your ROI skyrocket.
Strategy number one, launch remarketing or retargeting campaigns. When you use remarketing to target a familiar visitor, they’re 70% more likely to purchase your product instead of a competitor. You’re probably wondering, what is this remarketing or retargeting that you’re talking about? Think of it this way. You go, you look to buy something. You browse Amazon or any e-commerce site. Have you noticed, when you look at something you may added that to your cart, but if you don’t buy and you keep browsing around the web you start seeing ads for that product. It’s crazy, right? Are they mind readers? No, what they’re doing is using something called remarketing. What that does is, the website is telling Google or Facebook, “Hey, this person viewed this product, they didn’t buy it, so can you please show them ads for it Because they’re interested in it and maybe the ad will convince them to come back and buy again.” Super effective strategy, one of your highest converting campaigns. You got to leverage remarketing and it works for both B2C and B2B companies.
Strategy two, leverage a cross-channel approach. Google Ads is great, but you might need to use a different platform to balance out your approach. There’s Facebook, there’s Instagram, there’s TikTok, there’s Snapchat, there’s Reddit, there’s Pinterest. The list goes on and on. But here’s what’s important with this strategy. It’s not about actually using, just let’s say, Google and Facebook and Instagram and TikTok. It’s actually taking your learnings from one platform and applying it to the other. When you do that, what you’ll find is they’ll all become more efficient and you’ll start generating a much higher ROI.
Strategy three, design mobile-friendly landing pages. Look, more than 50% of the clicks happen on mobile devices. I don’t care if you’re in B2C or B2B, mobile is super popular. You got to optimize your landing pages for mobile, and they need to be different than desktop landing pages. If you put all that content you would do on a desktop device for a mobile landing page, probably not going to convert as well. Whether you use images or videos or quick animated gifs to get your message across, you need to have your mobile landing pages be super friendly when it comes to a visual aspect. They also need to be responsive so it works on any type of mobile devices. Some people have five-inch screens, some people have seven-inch screens, and some people have 10-inch screens. It needs to adapt to their device size.
Strategy four, use my Google Ads Creator. Look, go to neilpatel.com, click on the tools navigation link and I want you to go onto the Google Ads Creator. Or if you don’t see the menu, go to neilpatel.com/blog and you’ll see it at the top or on the homepage of neilpatel.com, it’s in the footer. The Google Ads Creator will tell you everything that’s wrong with your Google Ads and how to fix them.
Strategy number five, choose your campaign type wisely. Look, there’s search ads, there’s display ads there’s social ads, and there’s Google Shopping ads and the list goes on and on. Heck, you can even do ads within stories in Instagram. There’s so many ad types, you need to test them all, and you need to be mindful. So for example, if I was doing an ad on Snapchat, I would actually take the copy I would normally present on a landing page, put it in Snapchat so when people can actually see it, and then, if they want to end up visiting my site to learn or buy more, they can visit my site. But that way I’m keeping on Snap and pitching them there which means more people are going to see my message and I found that increases my conversion rates. In other words, you need to be mindful of the channels that you’re using so you can adapt your advertising and your marketing to those channels.
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