PPC & CRO Synergy: 6 Tips for Success
You should be leveraging insights from paid search activity to improve your CRO strategy. Here are six areas where you can start.
Mastering Client Retention: 3 Essential PPC Management Tips For Long-Term Success
In the fast-paced world of PPC management, winning new clients is just the beginning.
The real magic happens when you can keep them for the long haul.
Check out this short clip for 3 essential tips to keep your clients happy and loyal!
Invest in client retention strategies to solidify long-term partnerships and drive sustainable growth.
For more client retention tips from industry experts, visit ppcentourage.com
#PPCEntourage #AmazonAds #AmazonStrategy
Why PPC and CRO are Your Ultimate Success Duo to Skyrocket Profits – EDU Watchdog Episode 47
This illuminating video reveals the power of combining Pay-Per-Click advertising with Conversion Rate Optimization to turbocharge your profits. Discover actionable strategies, insider tips, and real-world case studies that will help you leverage these two marketing giants.
Grow Enrollments Education Center:
EDU Vs. Generic PPC Strategies:
Uncomplicating Education Marketing: Debunking PPC Myths:
Maximizing Each Dollar Spent On Clicks:
Since 2015, Grow Enrollments has been generating leads, increasing enrollments, and lowering ad costs for all types of education and training organizations. We’ve connected 60,000+ students to date to the right educational opportunities.
Check out the fast and consistent growth of our clients:
Real Estate U: 122% increase in revenue
Distance Learning Systems: 257% increase in enrollments
LA Film School: Doubled enrollments in 2 years
University of Medicine & Health Science: 4X leads with $2 million cost decrease in a year
Kaplan: 30% growth in enrollments
Our Digital Marketing Services:
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PPC & CRO Synergy: 6 Tips for Success via @dangilbertppc
Reported today on Search Engine Journal
For the full article visit: http://tracking.feedpress.it/link/13962/13039999
PPC & CRO Synergy: 6 Tips for Success
Paid search advertising (PPC) and conversion rate optimization (CRO) are both great for boosting business performance in their own right.
Going a step further and combining their insights, however, can make them greater than the sum of their parts.
By sharing your findings between the two to combine paid search and CRO into one strategy, you can drive the very best results.
While they may be separate digital marketing activities, there is considerable overlap in implementation.
Both incorporate extensive data analysis, analyzing past account performance to make predictions going forward. They also rely on testing – trialing out changes and using the successes to incrementally boost your KPIs.
Most importantly, PPC and CRO both work primarily towards the same aim: conversions. That might be calling your call center, filling in a web form, or buying the product you’re selling.
Combining these two digital marketing powerhouses together you can really help supercharge your conversion rate.
The Power of CRO
If you aren’t already doing CRO, you really should be.
It aims to decrease “friction” along the customer journey by making landing pages more user-friendly and relevant.
By making the path to conversion more appealing, CRO is one of the most powerful tools for boosting digital marketing performance. One client at my agency saw a 47% uplift in conversions from the introduction of a CRO strategy alone.
It’s well known that CRO improves your PPC performance. This is because an increase in conversion rate lowers your cost per acquisition (CPA).
Put another way, if your costs remain the same but you win more conversions, you increase your efficiency of spend.
If you use CRO to make your landing pages more relevant to your search ads, you w
What is Conversion Rate Optimization? | CRO Basics and Tips for Success
Conversion rate optimization (CRO) can turn more of your site visitors into paying customers. In this video, Jackie answers the question, “What is conversion rate optimization?” She also shares what the process of optimizing your website looks like and some tips for how you can do it.
Whether your business is B2B or B2C, you can hit more of your goals by optimizing your existing pages. CRO doesn’t focus on generating new site visitors. Its purpose is to update your website so that more of your current audience decides to take action.
Businesses define conversions in different ways. An ecommerce business may use purchases as a conversion metric, while a service-based business may use form fills and phone calls. A conversion is a desired action taken on your website, so how you define it depends on your goals.
A/B testing is an important part of CRO. This tactic compares your original website page to a slightly altered page. The version that performs best is the one you’ll want to keep more permanently. Not every test is a winner, so don’t be discouraged if your new version underperforms. Just keep testing.
Have any CRO questions? Let us know what they are in the comments!
⏰ Video timestamps:
00:00:00 // Introduction
00:00:22 // What is conversion rate optimization?
00:01:44 // The CRO process
00:03:55 // CRO tips for success
00:00:00 // Conclusion
Check out these videos to keep learning!
Lead nurturing basics ▶ https://youtu.be/uKTcTlwsFCM
Landing page design tips ▶ https://youtu.be/_1e2mBlXBrA
Common CRO questions ▶ https://youtu.be/D-M8kVQUPnc
We also have written content on our website!
CRO Introduction ▶ https://www.webfx.com/digital-marketing/glossary/what-is-conversion-rate-optimization/
7 CRO Techniques ▶ https://www.webfx.com/blog/marketing/conversion-rate-optimization-techniques/
Tips for Hiring CRO Experts ▶ https://www.webfx.com/digital-marketing/learn/conversion-rate-optimization-experts/
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