The Perfect Equation for Directing Your Customer’s Journey

The Perfect Equation for Directing Your Customer’s Journey


The Perfect Equation for Directing Your Customer's Journey

How can you sway your customers to follow through with conversions and transactions?

Your Customer’s Journey | Enspire for Enterprise

The customer journey encompasses all the potential experiences that customers can go through when interacting with your company and brand. Instead of looking at just one part of a transaction or experience, the customer journey considers the full experience of being a customer.

Customer experience is a totality of cognitive, affective, sensory, and behavioral consumer responses during all stages of the consumption process including pre-purchase, consumption, and post-purchase stages.

A touchpoint is any point of interaction with a customer or potential customer at any stage of the customer journey.

Digital touchpoints refer to engagements with your brand online, which include your website, ads, search engine results, social media, and more.

Customer experience is key to exceeding your customers’ expectations.

Contact Enspire today by visiting us at

Shop Direct: Extending the Customer Journey with Collection Optimization

In the fast and furious world of online retailing, UK-based Shop Direct provides customers with an additional benefit – financial services. While this provides additional opportunities for profit, there is also the risk that buyers will pay late, or not at all.

Shop Direct has turned to FICO Optimization to help improve early-stage collections. Check out this video from our most recent FICO World event to learn how Shop Direct is helping customers get back on track with intelligent, optimized collections.

How To Make An Effective Customer Journey Map In 1 Hour (FREE Templates)

Download our FREE Customer Journey Mapping Template now:

These free Customer Journey Mapping templates offer a proven customer-centric planning technique that helps businesses of all sizes visualize how customers engage with their brand. This is essential for optimizing the customer experience as well as identifying places where friction can be reduced, resulting in happier customers and higher revenues.

�� Resources:
• Creating a Customer Journey Map Lesson:
• How to Create an Effective Customer Journey Map [Examples + Template]:
• Make My Persona Tool:

�� Grow Your Career and Business with HubSpot Academy:

�� Favorite Free Certification Courses:
• Digital Marketing Certification:
• Social Media Marketing Course:
• SEO Training Course:
• Inbound Course:
• Inbound Marketing Course:
• Email Marketing Course:
• Inbound Sales Course:
• Taking your Business Online Course:

Video Chapters:
0:00 – Intro
0:31 – What is a Customer Journey Map?
2:15 – 3 Stages of a Customer Journey Map
2:53 – Awareness Stage
3:14 – Consideration Stage
3:50 – Decision Stage
5:04 – Delight Stage (Bonus)

About HubSpot:
HubSpot is a leading CRM platform that provides education, software, and support to help businesses grow better. The platform includes marketing, sales, service, and website management products that start free and scale to meet our customers’ needs at any stage of growth. Today, thousands of customers around the world use HubSpot’s powerful and easy-to-use tools and integrations to attract, engage, and delight customers.

⚠ Disclaimer:
The videos on our YouTube channel are for informational purposes only, and are not intended as an endorsement for any of the products or services that we feature.


Write an Incredible Resume: 5 Golden Rules!

How to Write an Amazing Cover Letter ����
Get my Consulting Resume template:

�� Most resume advice from the internet is subjective since there is no “one-size-fits-all.” But using Austin Belcak’s analysis of 125,484 resumes, I share 5 Golden Rules on how to Write an Incredible Resume in 2021.

Whether you’re making a resume for your first job, or improving upon a good resume you already have been using for years, it’s very important to get the basics principles right before moving on to fancier resume writing tips.

�� So how do write a resume or make a strong CV? Make sure your LinkedIn profile is added to your resume, match relevant keywords by using a Word Cloud on the job description, include measurable results to differentiate yourself from others, keep your resume between 475-600 words in length, and avoid buzzwords at all costs! Who knew writing a good resume would be so simple? ��

All jokes aside, this video contains practical resume writing tips following each one of Austin’s findings, and I walk you through each of the 5 Golden Rules so you know the do’s and dont’s about writing a resume ��

00:00 Intro
00:57 Quick Disclaimer
01:06 The 5 Key Learnings
01:59 Add LinkedIn Profile
03:21 Include the “Right” Keywords
04:41 Add Measurable Results
06:02 The Right Length
07:05 Buzzwords and Clichés
07:55 Quick Summary

❎ CleanShot X –
✍️ Skillshare –
�� Readwise –

My LinkedIn Tips & Tricks Playlist – &list=PLo-kPya_Ww2zqOZVXMNQCJeTNAaan8GcW
Austin’s Study –
Free Word Cloud Generator:
Udemy Report –
CNBC Summary of Soft Skills –

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�� What’s In My Bag –
�� What’s On My Desk –
�� What I Travel With –

�� Subscribe to my Productivity newsletter –
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���� Clubhouse – @jsushie

����‍�� WHO AM I:
I’m Jeff, a full time Product Marketer. In my spare time I like to tinker with tools and create systems that help me get things done faster – or as one of my friends puts it: “Get better at being lazy” ��
If you’d like to talk, I’d love to hear from you. Messaging me on Instagram (@j.sushie) directly will be the quickest way to get a response!

PS: Some of the links in this description are affiliate links I get a kickback from ��

Disclaimer: My opinions are my own and may not reflect that of my employer

#resumeTips #incredibleResume #jeffsu


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